IMPLORA

IMPLORA had brand equity Indonesian consumers recognized, but the website told a different story. Outdated design, weak product narrative, and poor mobile engagement meant visitors who already knew the brand still hesitated at checkout. In a crowded cosmetics market, that hesitation is measurable revenue left on the table.

Leadership wanted more than a visual refresh. They needed copy, design, and development aligned to the #BeraniJadiAku mission: confident, mobile-first, and built for tropical climates and modern Indonesian shopping habits.

Our approach

We ran an end-to-end rebrand: persuasive product storytelling, a design system tuned for beauty retail, and mobile-first journeys that feel premium without slowing checkout. Every page was tested against conversion paths, not just brand mood boards.

• On-brand copy across product stories, collections, and calls to action
• Modern UI with imagery, motion, and navigation tuned for mobile shoppers
• Mobile-first checkout and product discovery flows
• Unified visual and verbal identity reinforcing IMPLORA's market positioning

Results

Within three months of launch, IMPLORA's digital experience matched the confidence of its offline brand, and the numbers moved accordingly.

• 3.2x increase in conversion rate within three months of launch
• 68% growth in average session duration
• 2.8x higher engagement across product pages
• Mobile-first experience aligned to Indonesia's primary shopping channel